This short video introduces the partnership between artist Post Malone and Sony’s ULT POWER SOUND series, inspired by the ability for high quality music experiences to connect artists and their audiences in new and compelling ways.

 

It features Post Malone’s track “Sugar Wraith”.

 

We see a man in a rustic and empty bar, knocking on a jukebox which seems to be broken down and won’t play music. The logos for “ULT POWER SOUND x Post Malone” are overlaid on the screen.

 

Post Malone walks casually into the bar and towards the jukebox, carrying a portable Sony ULT FIELD 5 speaker strapped over his shoulder. He puts the speaker on the jukebox and presses the ULT button.  As sonic shockwaves come out from the speaker as bass-heavy music begins playing. The beat hits, and Post Malone nods to the other man and fist-bumps him over the jukebox.

 

The bar appears to come alive. As coloured lights flash, people are entering the bar and moving to the beat, with Post Malone and the man smiling and leaning against the jukebox under the caption “Massive Bass. Ultimate Vibe”.

 

A product image animates in, followed by “For The MUSIC” and Sony animated logos.