This short video introduces the partnership between artist Post Malone and Sony’s ULT POWER SOUND series, inspired by the ability for high quality music experiences to connect artists and their audiences in new and compelling ways.

 

It features Post Malone’s track “Sugar Wraith”.

 

In an empty bar, one man is standing behind a lit-up ULT TOWER 9AC speaker. The logos for “ULT POWER SOUND x Post Malone” are overlaid on the screen.

 

The camera focuses in on the speaker as the man presses the ULT button on its top then pulls out as sonic waves appear to spread from all around the speaker. People materialize into the bar all around the speaker.

 

As the bar fills up, the camera zooms through the dancing people toward the back wall of the bar, and a small wooden stage.  As the camera pushes forward, the stage expands and transforms with a backdrop falling behind it. From the wings, Post Malone steps out, bathed in new vibrant light and smoke.  The crowd rushes towards the stage as the sound swells. 

 

The final shot features Post Malone crouched smiling beside the ULT TOWER speaker, with its lights pulsing and people dancing all around

A product image animates in, followed by “For The MUSIC” and Sony animated logos.