Audio note: Energetic background music plays throughout. There is no dialogue or narration.
This short video introduces the new MDR-3R lightweight headphones. It opens on a shot of the retro-style wired headphones, connected to a smartphone, on the end of a bed.
Text on screen: MDR-3R
The camera zooms quickly towards a woman lying on top of the bed, wearing MDR-3R headphones and using her smartphone.
Cutting to a title screen, the headphones rotate in front of a grey background framed with a blue border.
Text on screen: TIMELESS, ICONIC DESIGN
Close-up shots track three people picking up a pair of MDR-3R headphones from among a distinctive collection of daily carry essentials. The headphones feature either blue or orange ear pads.
Each person is then shown in a different outdoor urban location, wearing their MDR-3R headphones.
Finally, the three people sit together on a staircase, wearing headphones as the camera zooms towards them.
Text on screen: Stay Wired. Stay Original.
Two pairs of MDR-3R headphones, with blue and orange ear pads respectively, float against the grey background to highlight their lightweight and unique design.
Text on screen: MDR-3R
The screen fades to white, followed by the animated Sony logo.