Audio note: Energetic background music plays throughout the video. There is no spoken dialogue or narration.

The video opens on a shot of playback from an old, grainy and low-resolution video of an original and iconic light blue TPS-L2 Walkman® connected to a pair of its supplied MDR-3 headphones. They are resting on a white sheet at the end of a bed, with “PLAY button” and the “JUL. 01 1979” encoded on the video frame as scan lines distort the image. The scene then transitions to a recreated shot from the present day, now in sharp and clear widescreen resolution, with a pair of refreshed MDR-3R headphones connected via USB-C® to a smartphone.

Text on screen: MDR-3R

The shot zooms rapidly towards a woman lying on a bed, wearing the MDR-3R headphones and using her smartphone.

Cutting to a title screen, the headphones rotate in front of a grey background framed with a blue border.

Text on screen: TIMELESS, ICONIC DESIGN

The shot rapidly cuts to pan around a man and a woman, in separate urban locations, wearing MDR-3R wired headphones with blue and orange ear pads respectively. Then to a shot of the original woman listening intensely to the headphones as she feels the wind through an open window as a passenger in a driving car.  

The image cuts to stylised shots of each of the three picking up a pair of MDR-3R headphones from among their other daily carry, then to a shot of them dancing together and listening in separate locations, as titles and close-up shots highlight the retro style of the headphones. A close-up of the ear pads fills the screen, and their colour changes from the blue ear pads change to orange to show the available options.

Text on screen: CUSTOMIZE YOUR LOOK

The first woman dances in an elevator, the man in a hallway, and the second woman sits on a stoop in front of a urban residential building, all listening on their MDR-3R headphones.

One of the women walks down an urban street. The MDR-3R appears on screen, showing that the slim headband is adjustable for a comfortable fit and rests lightly on the ears.

Text on screen: LIGHT & COMFORTABLE 

We return to the man, sitting and scrolling on his smartphone while wearing the headphones. An overlayed video shows a USB-C® plug being inserted into a smartphone.

Text on screen: PLUG & PLAY / USB-C® 

The shot transitions through a push downwards to the original woman working on her computer while wearing the connected headphones.

Cutting to a title screen, separate videos show the in-line remote control on the cable with volume buttons and a microphone, and the woman having a conversation using the built-in microphone.

Text on screen: CONTROL MUSIC & CALLS

The video cuts back to the man, then shift to a nostalgic film look as a montage of all three people, dressed in contemporary clothing, wear the headphones in different urban settings, including a café and a grassy outdoor area.

Finally, the visuals return to their original look, and the camera zooms into the three as they sit together on an outdoor staircase.

Text on screen: Stay Wired. Stay Original.

Two pair of MDR-3R headphones, with blue and orange ear pads respectively, float over a light grey background to highlight their lightweight and unique design.

Text on screen: MDR-3R

The screen fades to white, followed by the animated Sony logo.