Pure Geometry

A symphony of audio-visual and interior elements

As home entertainment becomes even more entertaining, how can TVs and home cinema products still complement living room design? The answer lies in how elements found in a variety of products resonate with each other.

Harmony that spans product categories

In BRAVIA® TVs, our quest for design that brings amazing viewing experiences into crystal-clear focus began in 2010 with Monolithic Design and continued in 2013 with Sense of Quartz. The next phase in 2014 was Pure Geometry. Essential qualities of TVs took the form of pure, minimalist geometric shapes. Design inspired by this thinking has taken the viewing experience to new heights while ensuring that sets complement furniture and the other, mainly geometric shapes in rooms well.

Sony home entertainment is becoming even more compelling in 2015, as this aesthetic carries over from TVs into sound bars, Blu-ray Disc™ players and other products which together make up the "composition" of a room. There's a new level of harmony, and co-ordinated equipment is only the start. These systems also go well with furniture and lend coherence to the room as a whole. The inherent qualities of each polished device are clear, and their roles or functions are represented by pure geometric shapes. Beyond any individual product category, there's a compelling interplay among the shapes. The devices look natural together, no matter how or where they're arranged, and they tie a room together well.

Making functions visible
Making functions visible,
while striking a chord

What brings the practical roles of screens, speakers, stands and other elements into sharper focus are contrasting textures, such as brushed metal and leather-grain finishes. These distinctive materials form part of the design language that these products share, which extends to details such as consistent edge curvature. That's why the products look great together, anywhere in a room.

Design demonstrates purpose

Tako, chief art director

Design is meaningless unless it embodies what the elements of products are designed for — their purpose. There's no need for excessive additions. Strip away the non-essentials, as you let an element fulfil its role, and you inevitably arrive at geometric forms. The purity of this geometry means that even different shapes look perfectly natural next to each other. The shapes look so natural together that they can create visual harmony across product categories.

Pure design with a light touch

Pure Geometry is now clearer in the BRAVIA® line, which showcases essential TV qualities. Introducing the new BRAVIA® design. Ties your living room together, without weighing it down.

Form from function

2015 BRAVIA® 4K TVs look even more at home in your living room. The appearance of each element has been honed to suit its role, which makes each set look more streamlined. It's clear in the screen itself, a key element that's slimmer and looks even more like an unadorned slate. The stand is also more slender, yet just as sturdy. An aluminium trestle stand provides stability for large screens with minimal points of contact with the floor. Streamlining is evident in other details as well, such as the floating intelligent core below the screen, which is slimmer and more compact. These in-depth refinements give the sets a sense of lightness.

Content floats mid-air
on the slimmest screen

X900C Series

The expanse of the screen is strikingly unadorned. Such an airy screen deserves equally minimal, elegantly geometric features, and that's what you'll find in the X900C series. Framed by the merest of bezels, the panel is only about 4.9 mm thin at its thinnest part, made possible by combining a new structure and "edge-coating technology" developed by Sony. What you're watching appears to float mid-air. Below, a stand of extruded aluminium is similarly slender but very sturdy. It's a fittingly airy structure for a screen so weightless. When wall mounted, the screen nestles close to walls, as if it were built in. The screen extends approximately 40 mm from the wall. Structures on the back are space saving and practical, from effective cable management and ventilation to smart positioning of the stand attachment. And thanks to a stylish, leather-like finish on the back, the set looks attractive from any angle.

Fine picture quality
and solid audio

X930C Series

Shapes found here include the rectangular expanse of a 4K screen and the triangular stand, ample enough to house formidable speakers. In the X930C, it's as if the beautiful screen is leaning back on a body built for solid audio performance. From the side, the design accentuates the screen, with the wedge's mirror finish in a darker, subdued tone. On the back, a leather-like finish recalls luxurious sofas, making the set even more welcome in living rooms. And below, a forged aluminium stand imparts stability while keeping the silhouette sleek. It holds up the screen and speakers, instead of weighing them down. A carefully calculated balance unites the contrasting shapes of the screen and speakers.

A paragon of true simplicity

X850C Series

Simplest in form among the new BRAVIA® models, the X850C sets a new standard in 4K TV design. It is composed solely of the most essential elements—a screen and stand—which fit perfectly in nearly any living room. A brushed finish graces the clean-cut edges, presenting the slim screen and aluminium attractively. Supporting the set is a bar of solid aluminium, sturdy yet hardly heavy looking. The stand's mirror finish reflects the set's surroundings to make its own presence more subdued.

The art of design that strikes a perfect match with rooms

Yokota, designer

With slimmer screens, the new BRAVIAs look better than ever in a living room. But making the sets look marvellously light and airy took tremendous effort in honing down each element. In X900C sets, we developed advanced new "edge-coating technology" and showed craftsmanship in the extruded aluminium stand, which is strong and ultimately slim. The X930C series features an expertly forged aluminium stand. This design rests firmly on fabrication expertise.

Design that links products and creates interior harmony

Cross-category design brings amazing entertainment to your living room through the co-ordinated sights and sounds of Sony TVs, sound bars and Blu-ray Disc™ players. It's a new perspective that redefines home cinema products.

A look united by geometry

Seeking a fresh aesthetic for home cinema products that would complement furniture and living rooms—not to mention BRAVIA® TVs—inevitably led to Pure Geometry for sound bars and Blu-ray Disc™ players. Core qualities were narrowed down and functions were framed in minimalist, geometric shapes. The resulting products look unified and fit rooms well, despite combining different product categories.

Each essential role—playing audio with presence or displaying images with impact, for example—is matched with the perfect geometric shape and a distinctive finish. In sound bars, these simple geometric forms represent elements that produce superb sound, such as the speakers and amps. In Blu-ray Disc™ players, they represent elements linked to reading and controlling discs, such as the disc tray and controls. These key features are further set apart by finishes that are matte, glossy or otherwise distinctive. Consistent details across product categories—such as specific edge curvature for better sound or a leather-grain finish on certain surfaces—enhance the coherence of systems as a whole.

Clear and solid,
just like the sound it produces



High audio standards are reflected in the design of the HT-ST9, a premium Hi-Res sound bar. The elongated hexagonal cabinet embodies the unit's impressive soundstage and presence. Facets on both sides suggest solidity while creating a sleek, graceful appearance. With fewer parallel surfaces, the hexagonal enclosure also offers an acoustic edge over boxy stereo systems. And construction of extruded aluminium enhances both the feeling of solidity and the luxury expected in a premium component. A leather-grain finish graces the sides. Not only does this match BRAVIA® sets well, it's a reassuring sign of quality on this speaker. A practical, technological benefit of this finish is better Wi-Fi® transmission.

Shaped by the practicality of two-way installation

HT-CT780 / HT-CT380

Unmistakable when viewed from the side, the parallelogram formed by these sound bars facilitates both tabletop and wall-mounted installation. Either way, the HT-CT780 and HT-CT380 afford a memorable listening experience. In a product that is often placed in front of TVs, this rhomboid shape keeps the large speakers out of the way of the screen; instead, they're tilted up at an angle, maintaining a low profile for unobstructed viewing. When the sound bar is wall mounted, the shape also saves space while keeping the speaker facing directly outward. Not only does this design offer an optimal listening experience for TV viewing, it helps the bars fit gracefully into any living room.

Beautiful nested cuboids

BDP-S6500 / BDP-S5500

BDP-S6500 / BDP-S5500

Blu-ray Disc™ players are usually set up next to TVs and speakers. Adopting the ultimately simple form of a rectangular solid strikes an ideal balance next to these other components. In the minimalist styling of the BDP-S6500 and BDP-S5500, each functional unit of the player occupies its own rectangular block on the body. Different finishes distinguish these appealingly simple cuboids, such as brushed metal around the disc tray, a glossy finish by the controls and a matte finish on the base. Together, they form a beautiful whole. Forms combining simple geometric shapes—in this case, nested cuboids—epitomise Pure Geometry.

Design true to product functions

Oikawa, design manager

Pure Geometry design represents much more than superficial styling. The concept is rooted in the product functions themselves. In sound bars, taking an honest approach to acoustically ideal forms brought us closer to geometric shapes. For the best entertainment experience, we sought design that unlocks the full potential of product functions. Sony TVs and home cinema products share this aesthetic, so that even different kinds of products complement each other in your living room.

Cross-category design that strikes a perfect match with your living room as a whole. You'll find it in BRAVIA® TVs and Sony home cinema products. The sights and sounds merge with your room, offering immersive entertainment that's sure to move you.

Sony Design
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