Our Pure Black OLED TV powered by Cognitive Processor XR™ delivers remarkable contrast and every single detail, even in dazzling light or deep shadow. Sound comes directly from the screen, ingeniously immersive.
Combine our bright, pure black OLED screen with the powerful intelligence of our Cognitive Processor XR™ and you get pictures closer than ever to real life.0
The secret is peak brightness and pure blacks. Suddenly you'll see all the detail, depth and texture that is often missing from some screens.0
As the story unfolds before your eyes, you'll hear a soundtrack that precisely matches the action. Much the same as in a cinema.0
This video introduces the 2023 model of Sony A80L BRAVIA XR MASTER series 4K OLED TV.
This TV provides Immersive experience with the highest picture and sound quality for all types of content.
Cognitive Processor XR maximises the potential of OLED to realise ultra-bright, pure black.
With Acoustic Surface Audio Plus, sound comes from exactly the right place in the scene.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today's games.
BRAVIA CAM recognises where you're sitting and optimises settings accordingly.
Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimises noise and maximises your viewing experience. It's equipped with prestige multi-position stand.